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ABOUT THE BRAND & OWNER

ALL SET is a Dubai-based womenswear brand creating luxury 100% linen co-ord sets for women in the UAE, Saudi Arabia and across the GCC.

Designed and made in the UAE, our coord linen sets pair breathable 100% linen shirts with relaxed flare-leg linen trousers for elevated dressing in warm and humid climates. Each piece combines 100% natural fabric, thoughtful construction and a modern, modest silhouette designed for everyday life, travel and year-round wear.

From Dubai to Abu Dhabi, Riyadh to Jeddah and across the Gulf, ALL SET offers elevated linen clothing for women who value quality, comfort and timeless design.

100% linen. Hand made in the UAE. You’re ALL SET.

Meet the Founder & CEO

When I moved to Dubai last summer, I remember standing in front of my closet thinking, ""What am I even going to wear in this heat?"" I was coming from a much cooler climate, where cold months far outnumbered the warm ones and even then, how does anyone truly prepare for 40–50°C days? That moment sparked a mission: to find the perfect outfit.

I was searching for something that felt luxurious & elegant something that enhanced my confidence, honored modesty, & suited the elegance of Dubai, no matter where I went. In time, I came to realize that the outfit I was searching for was made from linen. It was a perfect solution for taking me from my coffee runs to work meetings, errands at Spinneys, the Dubai Mall, nail appointments and lunches, etc.

This is how ALL SET was born. I’ve spent countless hours refining every detail to bring this vision to life—grounded in comfort & breathability, relatability, modesty, elegance and most importantly, everyday versatility. My sincere hope is that this clothing empowers you to feel your most confident, radiant, and empowered self—wherever life takes you. Thank you, from the bottom of my heart, for supporting ALL SET. It means more to me than words can express."