ABOUT THE BRAND & OWNER

When I moved to Dubai last summer, I remember standing in front of my closet thinking, ""What am I even going to wear in this heat?"" I was coming from a much cooler climate, where cold months far outnumbered the warm ones and even then, how does anyone truly prepare for 40–50°C days? That moment sparked a mission: to find the perfect outfit.

I was searching for something that felt luxurious & elegant something that enhanced my confidence, honored modesty, & suited the elegance of Dubai, no matter where I went. In time, I came to realize that the outfit I was searching for was made from linen. It was a perfect solution for taking me from my coffee runs to work meetings, errands at Spinneys, the Dubai Mall, nail appointments and lunches, etc.

This is how ALL SET was born. I’ve spent countless hours refining every detail to bring this vision to life—grounded in comfort & breathability, relatability, modesty, elegance and most importantly, everyday versatility. My sincere hope is that this clothing empowers you to feel your most confident, radiant, and empowered self—wherever life takes you. Thank you, from the bottom of my heart, for supporting ALL SET. It means more to me than words can express."